Tuesday, September 09, 2008

The domain game

Over the last year or so I have been studying buying and selling domains a fair amount. Lately I've kicked it into high gear and am making some solid progress. The premise behind the industry is very attractive, buy a web address and hold onto it, then sell it for an insane amount of money at some point down the road. When I started out though I was a fool. I registered anything and everything that popped into my head, and probably wasted a good $3-5k on pointless names.

Now I think I've gotten the basics down though. Some of the rookie mistakes I made:


-Registering the name of an existing company is not a path to riches, it is a waste of money. They can sue you for trademark infringement and nobody will buy the name from you anyway. An example of this is one name I bought, www.paypal.bz. I thought it was going to make me a bundle. It is worthless.

-For all intents and purposes, .com is the only way to go. There are some exceptions, but for the most part, registering names with any other extension is going to be a waste of money.

-The most liquid and valuable domains are names that I thought were silly when I started out. Names such as TVD.com and QR.com are worth an insane amount of money. If you find the right buyer (a company with those initials) they will pay a fairly unlimited amount of money for the name.

It is quite fun and I've recently started making some actual purchases of domains, not just registering my own. Here are some of the ones I've picked up:


www.WUIU.com
www.DETY.net (it means Children in Russian)
www.SAVVYPOKER.com
www.ONLINEFREEROLLS.com

Of the domains I bought previously I think the only ones I have of any value are:

www.POKERPIE.com
www.XOSSA.com
www.RAKEBREAKER.com
www.FORCLOSURECONNECTION.com
www.STRASSA2.com

Maybe one or two others, but I have a bunch of simply retarded names that I never should have wasted money on. Some examples:

www.ADSENSEDOMAINPARK.com
www.CHOCOLATECHIPMEDIA.com
www.KIKKERMEDIA.com
www.ANDERSHEDEN.com
www.HEDEN.co.uk
www.RUNWAY.la
www.POKERRROM.ws

These either: A) violate a trademark, B) are too long or C) are not .com or D) are just stupid.


I'll report my progress as I go along and make more purchases.